For as long as we can remember, the dream of owning our own business has been a part of our lives. It all began in our parents’ chilly garage when we were about seven and eight, as we launched our first venture: a travel agency. However, the cold Wellington weather soon forced us to close up shop, and our dreams were put on hold…

Fast forward many years, we both married, welcomed children, and when the world faced a pandemic, we then decided it was a great time to open our own store…… Madness?  Perhaps, but we were told by a male relative ‘as long as women are alive, money will be spent”, he was right & we are still in business. 

Wells Trading Company is named in honour of our mother, Judith Wells, who grew up on a picturesque farm in Taranaki. Surrounded by beauty, her childhood was filled with adventures by the lake and trips to town with her three sisters, where they picked up supplies and indulged in ice cream cones. Judith often shared tales of her shopping experiences and her longing for a pair of red shoes that her mother deemed “too tarty.” Shopping was her escape from the everyday world of cows and rural life, transporting her to a realm of fashion and dreams for her own future home.

Our shop has blossomed over the years, shaped by our growing understanding of our customers and their desires. We now feature an exciting range of clothing that brings joy to both buying and selling—each day feels like a delightful dress-up affair!

Mum is often found in the shop these days, enjoying her retirement from teaching. A natural “active relaxer,” she always says, “One can’t just sit around!” 

Wells Trading Company is more than just a store; it’s a reflection of the warmth and love found in our homes. Our guiding principle is quality and timelessness. We source exceptional products from around the globe—like luxurious towels from Italy, stylish bags from France, and stunning ceramics from Portugal. Belinda has a knack for discovering beautiful yet practical items that elevate your home and stand the test of time. This philosophy extends to our clothing as well, thoughtfully curated for a comfortable lifestyle, suitable for home, outings, and travel, with an emphasis on pure, natural materials that last season after season.

Our shop feels like an extension of our home—our living room, dining room, and wardrobe all rolled into one. We can’t wait to welcome you into our space!

Love Amanda, Belinda and Judi xx