Primness by Vanessa Rochman is a collection of straight-forward silhouettes that combine premium natural fabrics and finishes. Each collection is non-structured and contemporary, creating luxury staples for every day. The Primness concept combines Vanessa’s relaxed Australian lifestyle, and her love of craftsmanship and travel.

“My inspiration unravels in unassuming places. I always follow my design intuition, my aesthetic is casual simplicity.”

Primness released its first collection for Summer 2013. Everything is designed and manufactured locally in Melbourne, Australia.