Palorosa
Palorosa is a lifestyle brand founded in 2014 by Cecilia Pirani, Italian – Guatemalan landscape architect.
The project rethinks utilitarian objects, by using innovative colors and shapes, designing a series of tote bags and small accessories inspired by distant places for everyday life.
Palorosa’s calling comes from Cecilia Pirani’s desire to make architecture and fashion coexist and collaborate, to create bags and accessories ready to wear and to be used as objects as well.
Today there is an atelier and workshop based in Guatemala City and a store in Milan. Palorosa works with a team of creatives and weavers in Guatemala City and with different groups of artisans in the countryside, especially in the area of the western highlands.
Palorosa is part of the design choice of selected stores and boutiques as: La Garçonne, MoMA Design Store, Clic Gallery, Le Bon Marchè, Ines de La Fressange, Merci, The Conran Shop, Mina Perhonen, Ron Herman and many others.
A urban, Mediterranean and tropical journey
The Palorosa collections originate from the synthesis of two worlds: the tropical discovery of Latin America through unique colors and a feminine nature and the urban culture of design in Milan. Mediterranean feelings of unexpected places and architectures are combined with an inspiration coming from daily life and sophisticated atmospheres.
Attention to detail is everything.
The name
The name Palorosa derives from the Tabebuia Rosea, also called ‘Palo de rosa’, a tree native to Central America, characterized by a gray wooden rose. Its simplicity and sophistication embodies the sensibility for materials and colours.