Founded in 2000 by Marie-Chantal, Crown Princess of Greece, Princess of Denmark - mother, creative director, and author, the brand has grown over the years to become an internationally recognised luxury lifestyle and gifting brand.

Since launching the iconic Angel Wing, the eponymous label now comprises of Manners Begin at Breakfast, Marie-Chantal's best-selling guide on modern etiquette for families and cosy collections including newborn essentials, signature sleepwear, beautiful loungewear and home fragrances.

They are a luxury gifting brand for the whole family: from newborn to toddler, teen and beyond with the launch of our Match your Mini Collection, whilst remaining the go-to for gifting with beautiful gift ideas for babies, mothers, sisters and parents to be.

"It all started with an angel wing, our signature, which remains at the heart of everything we do. I am so proud of our evolution from those picture-perfect newborn moments that are synonymous with our much-loved brand to the lifestyle destination that we are today."