Leni the Label
LENI is based in and inspired by the stunning surrounds of Wanaka, New Zealand.
Founded by Madeleine, a mother of two, LENI was born from the desire to give our youth the best start in life. With a professional background in fashion design and production, Madeleine recognised the toll fast fashion was taking on the environment. The need for a slower and more thoughtful production process is necessary to preserve the worlds natural beauty for our little ones.
Struggling to find accessible, eco conscious nursery items, LENI was formed.
We strive to offer products that support happy living while also being sustainable for your families future.
Our use of 100% organic cotton muslin, eco friendly dyes and zero waste pattern making processes allows us to adhere to our desire to live mindfully and support our children as they grow. With all prints designed in-house, your LENI piece is well considered for its longevity and to add a bit of fun to your nursery.